Privacy policy
At MADLEN, the protection of your personal data is a priority.
During your use of the website www.madlencollection.com (the « Website ») and as part of the management of our contractual relationships with our clients, we may collect personal data about you.
The purpose of this policy is to inform you of the terms by which we process this data in accordance with Regulation (EU) 2016/679 of April 27, 2016 relating to the protection of individuals with regard to the processing of personal data and the free circulation of this data (the « GDPR ») and Law No. 78-17 of January 6, 1978 relating to data processing, files and freedoms (together the « Applicable Regulations »).
1. Who is the data controller?
When you browse our Website, the data controller is the company MADLEN, a single-member french simplified joint stock company, registered with the Paris RCS under number 982 040 859 and whose head office is located 116 avenue de Suffren in Paris (75015) (« We » or « Us »).
2. What data do we collect?
Personal data is data that allows an individual to be identified directly or by cross-referencing with other data.
- We collect personal data that falls into the following categories: identification and contact data (last name, first name, email address, telephone number, property address, surface area, number of guests and start and end date);
- Browsing data (IP address, pages viewed, date and time of connection, city of connection, browser used, operating system, model and category of device if browsing from a mobile phone, user ID, etc.);
- Any information you wish to send us as part of your contact request.
Mandatory data is indicated when you provide us with your data. They are reported by all means.
3. On what legal bases, for what purposes and for how long do we keep your personal data?
Objectives
Legal bases
Retention periods
Improve our services
Our legitimate interest in improving our services
Personal data is kept for 2 years
Manage your opinions on our services
Our legitimate interest in collecting your opinion on our services
2 years from the publication of the review
Create a file of customers and prospects
Our legitimate interest in developing and promoting our activity
For customers: data is kept for the entire duration of the contractual relationship
For prospects: data is kept for a period of 3 years from your last contact
Send newsletters, solicitations and promotional messages by email
Our legitimate interest in retaining and informing our customers and prospects of our latest news
For prospects (excluding real estate professionals): your consent
The data is kept for 3 years from your last contact with Us or until you withdraw your consent
Carry out cold calling
Our legitimate interest in developing and promoting our activity
Data is kept for 3 years from your last contact
We commit to check beforehand that your number does not appear on a BLOCTEL type opposition list
Respond to your requests for information
Our legitimate interest in responding to your requests
The data is kept for a period of 3 years from your last contact
Develop statistics (navigation, Website audience, etc.) and improve the functionality of the Website by depositing audience measurement cookies
Your consent
Data is kept for 2 years
Manage requests to exercise rights
Our legitimate interest in responding to your requests and keeping track of them
If we ask you for proof of identity: we only keep it for the time necessary for identity verification. Once the verification has been carried out, the supporting documentation is deleted
For real estate professionals: if you exercise your right to object to receiving prospecting, we keep this information for 3 years
4. Who are the recipients of your data?
Will have access to your personal data:
- The staff of our company;
- Our subcontractors: hosting provider, CRM tool, newsletter sending service provider, audience measurement and analysis service provider, electronic messaging service provider, cookie management tool, internal logistics tools;
- Where applicable: public and private organizations, exclusively to meet our legal obligations.
5. Is your data likely to be transferred outside the European Union?
Your data is retained and stored for the duration of processing by the company Webflow, on the servers of the company Amazon Web Services, located in the European Union.
As part of the tools we use (see article on recipients regarding our subcontractors), your data may be transferred outside the European Union. The transfer of your data in this context is secure using the following tools:
- either the data is transferred to a country which has been the subject of an adequacy decision by the European Commission, in accordance with Article 45 of the GDPR: in this case, this country ensures a level of protection considered sufficient and adequate to the provisions of the GDPR;
- either the data is transferred to a country whose level of data protection has not been recognized as adequate under the GDPR: in this case these transfers are based on appropriate guarantees indicated in article 46 of the GDPR, adapted to each service provider, in particular in a non-exhaustive manner the conclusion of standard contractual clauses approved by the European Commission, the application of binding corporate rules or under an approved certification mechanism;
- either the data is transferred on the basis of one of the appropriate guarantees described in Chapter V of the GDPR.
6. What are your rights over your data?
You have the following rights regarding your personal data:
- Right to information: this is precisely why we have written this policy. This right is provided for by Articles 13 and 14 of the GDPR.
- Right of access: you have the right to access all of your personal data at any time, under Article 15 of the GDPR.
- Right of rectification: you have the right to rectify your inaccurate, incomplete or obsolete personal data at any time in accordance with Article 16 of the GDPR.
- Right to limitation: you have the right to obtain limitation of the processing of your personal data in certain cases defined in Article 18 of the GDPR.
- Right to erasure: you have the right to demand that your personal data be erased, and to prohibit any future collection of it for the reasons set out in Article 17 of the GDPR.
- Right to lodge a complaint with a competent supervisory authority (in France, the CNIL), if you consider that the processing of your personal data constitutes a violation of the applicable texts, in accordance with article 77 of the GDPR.
- Right to define guidelines relating to the retention, erasure and communication of your personal data after your death.
- Right to withdraw your consent at any time: for purposes based on consent, Article 7 of the GDPR states that you can withdraw your consent at any time. This withdrawal will not call into question the legality of the processing carried out before the withdrawal.
- Right to portability: under certain conditions specified in Article 20 of the GDPR, you have the right to receive the personal data you have provided to us in a standard machine-readable format and to request their transfer to the recipient of your choice.
- Right to object: under Article 21 of the GDPR, you have the right to object to the processing of your personal data. Please note, however, that we may continue their processing despite this opposition, for legitimate reasons or the defense of legal rights.
You can exercise these rights by writing to us using the contact details below. We may ask you on this occasion to provide us with additional information or documents to prove your identity.
7. What cookies do we use?
To find out more about cookie management, we invite you to consult our Cookies Policy.
8. Point of contact to exercise your rights
Contact email: contact@madlencollection.com
Contact address: 116 avenue de Suffren in Paris (75015)
9. Changes
We may modify this policy at any time, in particular in order to comply with any regulatory, jurisprudential, editorial or technical developments. These modifications will apply on the effective date of the modified version. You are therefore invited to regularly consult the latest version of this policy. However, we will keep you informed of any significant changes to this privacy policy.
Last update: March 8, 2024.